Predictable, anyone? We knew they needed a re-brand....

Marketing Coordinator
Park Avenue Armory
(New York NY)

Mission
Park Avenue Armory is a newly launched cultural organization whose mission is to revitalize one of New York’s most important landmarks, unique for its expansive drill hall and splendid period rooms, as a dynamic center for the arts unlike any other in the city. The Armory will soon announce its first full artistic season and is currently in the quiet phase of a $200 million capital campaign.  The position will be responsible for developing promotional material with the Director of development and the CEO, overseeing design of said material and implement advertising plans for general institutional branding, artistic productions, education programs, fundraising, and in the future, be involved with the Armory’s capital campaign. 

Requirements and skills
Bachelor’s degree and minimum seven years of progressively responsible experience in marketing/advertising for not for profit institutions in the visual or performing arts, including developing and managing budgets, overseeing design and execution of marketing materials and implementing marketing plans.  Candidates must be hands-on self-starters who work well within a fast-paced environment and manage multiple complex projects and meet multiple deadlines.  Candidates should have a comprehensive knowledge of marketing and communications concepts, practices, and techniques in all formats; sound knowledge of market research methods; excellent interpersonal and public relations skills; excellent verbal and written communication skills; excellent administrative and organizational skills; strong knowledge of print production process, media planning, buying and performance analysis skills, and budget management.

Responsibilities

Plan and execute short and long term marketing strategies to meet the Armory’s goals and objectives, determine priorities, monitor progress and evaluate effectiveness of strategies.  Develop, administer and monitor marketing budget.  Specific duties include:

- Develop and implement advertising and marketing campaigns for specific programs and projects as well as general marketing for the institution as a cultural institution.   This includes creating and managing schedules and budgets, purchasing ads, writing copy, working with designers and production, proofing, sending final artwork to publications, managing direct mail campaigns through list exchanges and rentals, and producing metrics summary reports for each campaign.

- Develop targeted outreach campaigns including grassroots and community marketing campaigns.

- Manage the Armory’s online communications and social media efforts, including the website, e-newsletters, Facebook, Flickr, Twitter, and others.

- Manage the development and production of all Armory promotional materials including brochures, flyers, banners, postcards, posters and advertisements. Negotiate with suppliers to maximize coverage and reduce costs.

- Develop and execute visitor research surveys, focus groups and general market research, conduct analysis of research and report findings to management teams and stakeholders.

- Working with Armory staff, develop marketing partnerships, sponsorships, and collaborations with corporations, community groups, and other groups.

- Serve as liaison for graphic design, public relations, and other consultants and vendors.

Salary
To commensurate with experience. Please put your requirements on your application.

Application Process
Position is open until filled.  Anticipated start date is ASAP.

Please e-mail resume and cover letter (no phone calls, please) to:
HR@armoryonpark.org
Subject Line:  Marketing Coordinator Search - NYFA

Or Mail to:
Human Resources
Marketing Coordinator Search - NYFA
Park Avenue Armory
643 Park Avenue
New York, NY  10065

Park Avenue Armory is an Equal Opportunity Employer.

Website: http://armoryonpark.org

All,

An article I thought might interest you.

And a little update. I'm currently still working at Valparaiso University. I have moved from the Center for the Arts to the Campus-wide Marketing Department. I am now responsible for VU's arts marketing. Quite a challenge in this changing organization! I have wandered a bit from my passion for the visual arts, galleries and museums, but I hope that my career will wander back to the visual arts in the future. Life is always interesting! If any of you are in the Chicago/NW Indiana area and interested in coffee and a chat, I always look forward to hearing from you all!

Lexie

Hope you enjoy the article:

WASHINGTON, DC (AP).- The Kennedy Center for the Performing Arts announced the largest private donation in its history Monday — a $22.5 million gift from Dick and Betsy DeVos to endow a management training program for arts leaders. Arts organizations have been struggling or even closing their doors in the recession and need expert leadership to survive, Betsy DeVos said. The gift is among the largest ever by the Michigan couple. "We spend millions and billions of dollars training the most talented artists in the world, and yet we have invested very little historically in actually helping train and prepare their leadership, those who manage and employ them," she said. The gift will help fund two-year arts management training programs across the country. The center already has trained leaders from more than 400 small to mid-sized groups in New York, Chicago and Washington since 2001. It also hosts fellows each year. more...

Hello from Houston

Hello,



I have been thinking about (and missing) you all lately. I hope everybody is doing well!



So I don't believe I actually wrote the blog and told everyone I am down here in Texas. We love it. I work in the Education department at the Museum of Fine Arts, Houston. In particular I work with families - creating resources for them to use at the museum, teaching in the galleries, and even arranging performances (thank goodness for that event planning class!).



My job started last August - so Luke and I left NYC and had a few weeks with family before hauling it down here. Let me know if you all are going to be in town - or if you are thinking of moving here. There is a HUGE arts scene in Houston (that I didn't even really know about) and the economy hasn't been hit as hard.



Write and tell us what you are up to. I would love to hear from everyone.



Best,

t

Half Century Summit

Anyone going to the Americans for the Arts Conference in June?? I'm debating. Guest speakers Arianna Huffington, Robert Redford, and John Waters are really tempting me...

Anyone in Chicago, DC or Vancouver?

Dear all,

How's it going? Are you all surviving the crazy winter?

I've started working at Cloud Gate Dance Theatre of Taiwan since 1/4, as a project coordinator. The first half of 2010 I'll be working with Cloud Gate 1 on the new production Listening to the River premiering in March in Taiwan; the second half of 2010, working with Cloud Gate 2 touring in towns and universities in Taiwan focusing on dance education and outreach. With these said, there's no touring abroad of me this year... Though a little disappointed, I'm having fun at work, learning a lot in this big organization. I'll definitely work my butt off to get into the touring team next year so I can go visit you all :)

The good news is, Cloud Gate is touring to North America for three weeks starting from tomorrow. The company will perform at Harris Theatre, Chicago(1/22-23), Kennedy Center, DC(1/29-30), and Cultural Olympiad, Vancouver, Canada(2/5-6). If you happen to be in these three cities and you love Dance, you won't want to miss this!


Miss you lots and lots,
Salina

Make this blog worth my while

Does anyone have a template for soliciting businesses to buy ad space in a handbill/booklet/concert program? It hardly feels useful reinventing something I know exists somewhere. I just want to insert my logo and my good reasons for buying ad space from us. Where can I find this? I will feign interest in buying ads from your organization if you send me one. :)

Thanks in advance to my extremely knowledgeable colleagues & co-conspirators.

Stephanie

News

Hey guys!!! How are you? I miss you all so much! It's been a while since last time I give you updates... (sorry Dr. Rushton and Susan, internship report is still under process... soon, I promise!) And now it's time!

As some of you may know, I had passed my deadline of looking for a job (due to my visa status) so I packed up my stuff and came home two weeks ago. It was a sad decision to leave the US, especially knowing that I won’t be able to see you guys again in a long long time. I wasn’t able to call you guys up individually cause my phone died on me in the very last couple days and everything happened too fast (and there’s too many stuffs to pack… oh man…) that I didn’t even have time to think through everything I should have done before I left. But I do think about all of you all the time, all the good times and hard times we’ve been through together. Thank you all for being great friends in the past two years and four months so I knew at all times that I was not alone.

Being home has been great. I’ve been eating a lot of good food (but I miss bagels, good cheese, good wine, and good beer) and meeting lots of families and friends. I’ve spent some time on the beach breathing the ocean air—yes, the weather has been like summer in the US! (but I miss the gorgeous white snow and the smell of air coming out from the old fashion heater). All have been great, but I miss my life in New York and in Bloomington. BUT, the greatest thing happened yesterday—I got a job offer from Cloud Gate Dance Company!!! I interviewed with them last Tuesday and have been holding on to my cell phone twenty four seven (literally); you all know how painful it is to wait for the phone call. Can’t describe the complicated feelings in my heart right now but I have to let you all know this great news! They’ve offered me a position in the production team and we’ll talk about the details of my responsibilities next week; maybe I’ll be able to be part of the touring team and go visit you guys soon! Keep your fingers cross for me!

I so much wish you are around to give me a hug. Miss you lots and lots. Write me emails at salina.yeh@gmail.com or call me at my Internet phone 917-652-3098 to leave message (address: No. 1-12 Hua-hsing Street, Hualien 970, Taiwan). Give me some updates of your life too, so I know all my friends in the continent on the other side of the world are doing great.

Salina, in Taiwan