Predictable, anyone? We knew they needed a re-brand....

Marketing Coordinator
Park Avenue Armory
(New York NY)

Mission
Park Avenue Armory is a newly launched cultural organization whose mission is to revitalize one of New York’s most important landmarks, unique for its expansive drill hall and splendid period rooms, as a dynamic center for the arts unlike any other in the city. The Armory will soon announce its first full artistic season and is currently in the quiet phase of a $200 million capital campaign.  The position will be responsible for developing promotional material with the Director of development and the CEO, overseeing design of said material and implement advertising plans for general institutional branding, artistic productions, education programs, fundraising, and in the future, be involved with the Armory’s capital campaign. 

Requirements and skills
Bachelor’s degree and minimum seven years of progressively responsible experience in marketing/advertising for not for profit institutions in the visual or performing arts, including developing and managing budgets, overseeing design and execution of marketing materials and implementing marketing plans.  Candidates must be hands-on self-starters who work well within a fast-paced environment and manage multiple complex projects and meet multiple deadlines.  Candidates should have a comprehensive knowledge of marketing and communications concepts, practices, and techniques in all formats; sound knowledge of market research methods; excellent interpersonal and public relations skills; excellent verbal and written communication skills; excellent administrative and organizational skills; strong knowledge of print production process, media planning, buying and performance analysis skills, and budget management.

Responsibilities

Plan and execute short and long term marketing strategies to meet the Armory’s goals and objectives, determine priorities, monitor progress and evaluate effectiveness of strategies.  Develop, administer and monitor marketing budget.  Specific duties include:

- Develop and implement advertising and marketing campaigns for specific programs and projects as well as general marketing for the institution as a cultural institution.   This includes creating and managing schedules and budgets, purchasing ads, writing copy, working with designers and production, proofing, sending final artwork to publications, managing direct mail campaigns through list exchanges and rentals, and producing metrics summary reports for each campaign.

- Develop targeted outreach campaigns including grassroots and community marketing campaigns.

- Manage the Armory’s online communications and social media efforts, including the website, e-newsletters, Facebook, Flickr, Twitter, and others.

- Manage the development and production of all Armory promotional materials including brochures, flyers, banners, postcards, posters and advertisements. Negotiate with suppliers to maximize coverage and reduce costs.

- Develop and execute visitor research surveys, focus groups and general market research, conduct analysis of research and report findings to management teams and stakeholders.

- Working with Armory staff, develop marketing partnerships, sponsorships, and collaborations with corporations, community groups, and other groups.

- Serve as liaison for graphic design, public relations, and other consultants and vendors.

Salary
To commensurate with experience. Please put your requirements on your application.

Application Process
Position is open until filled.  Anticipated start date is ASAP.

Please e-mail resume and cover letter (no phone calls, please) to:
HR@armoryonpark.org
Subject Line:  Marketing Coordinator Search - NYFA

Or Mail to:
Human Resources
Marketing Coordinator Search - NYFA
Park Avenue Armory
643 Park Avenue
New York, NY  10065

Park Avenue Armory is an Equal Opportunity Employer.

Website: http://armoryonpark.org